Position Overview:
We are seeking a highly skilled Digital Marketing Specialist with a strong background in email marketing, HubSpot, LinkedIn prospecting, video marketing, social media management, backlink acquisition, and SEO. The ideal candidate will be a creative thinker, self-starter, and data-driven marketer who can thrive in a fast-paced environment.
Key Responsibilities:
Email Marketing: work with the BDM.
- Develop and execute email marketing campaigns using HubSpot.
- Monitor and analyse email campaign performance, providing actionable insights.
HubSpot Management: Work with BDM and Head of Customer Success.
- Use HubSpot for CRM, marketing automation, and lead nurturing.
- Use FlyTask workflows, manage contact lists, and track campaign performance.
- Optimise HubSpot usage to enhance lead generation and customer engagement.
LinkedIn Prospecting: Work with BDM
- Generate high-quality leads by prospecting on LinkedIn.
- Execute plan to acquire strategic partners.
Video Content Creation: work with the likes of, brandbassador.com.
- Promote brand awareness and engagement: Facebook, TikTok and YouTube.
- Analyse video performance and optimise content for better reach and engagement and report to BMD
Social Media Management:
- Manage the creation and posting of content across social media platforms.
- Develop a content calendar and ensure consistent brand messaging.
- Monitor social media channels for trends, feedback, and engagement opportunities for weekly reporting to BDM.
Affiliate Marketing: work with BMD.
- Develop and manage affiliate marketing programs.
- Identify and recruit new affiliates to drive traffic and sales.
- Monitor affiliate performance and optimise the program to maximise ROI.
Backlink Acquisition:
- Develop and implement strategies to acquire high-quality backlinks.
- Conduct outreach to relevant websites and influencers.
- Track and report on backlink performance and impact on SEO to BDM.
SEO Management:
- Utilise SEMrush to manage and optimise our SEO efforts.
- Conduct keyword research, on-page optimization, and competitor analysis.
- Monitor and report on SEO performance, providing recommendations for improvement to BDM.
Requirements:
- Proven experience in email marketing and HubSpot management.
- Strong skills in LinkedIn prospecting and lead generation.
- Proficiency TikTok and YouTube video marketing.
- Experience in managing social media content and campaigns.
- Knowledge of backlink acquisition strategies and SEO best practices.
- Familiarity with SEMrush or similar SEO tools.
- Excellent communication and organisational skills.
- Ability to work independently and collaboratively in a demanding environment.
- Creative thinker with strong analytical and critical thinking skills.
- Minimum of 2 years experience.
- Experience with HubSpot, Google Analytics, or similar platforms.
- Experience in B2B marketing.
What We Offer:
- Competitive remuneration
- 25 days holiday increasing to 29 days with length of service + UK Bank holidays
- Pension scheme (5% employer contribution)
- Life insurance 4 x annual salary
- A day off on your Birthday
- Remote working
- Optional Health Cash Plan
- The opportunity to work on the forefront of workflow automation Generative AI integration, contributing to innovative projects
- A collaborative, inclusive, and dynamic work environment that encourages innovation and creativity
